Simply by drinking tap water, everyone can actively help protect the environment and reduce the impact of plastic pollution on our seas and rivers.
The basics of waste reduction
Some actions are simple, like never littering and always disposing of waste properly. Choosing plastic-free packaging and investing in durable products can also make a big difference. Reusable coffee cups and containers offer a smart alternative to single-use tableware. And if you want to do even more, picking up litter while out and about – whether on a walk or at a volunteer clean-up along coasts, riverbanks, or other natural areas – is a great way to help.
Less waste in everyday life
A bit of plastic here, a bit there… It all adds up. On average, a person in Germany uses 76 plastic bags per year, excluding the thin ones for fruit and vegetables. The solution? Bring your own tote bags and reusable nets. Especially when grocery shopping, there are plenty of simple ways to cut down on plastic waste.
Cooking fresh meals instead of relying on pre-packaged ready meals is a great start. Switching to filtered water reduces the need for bottled water. Beeswax wraps make an excellent alternative to cling film. And when it comes to kitchen tools, choosing wood over plastic – whether for cutting boards or utensils – helps reduce waste while adding a natural touch to your home.
Little steps, big impact
If we all make a small effort, the collective impact can be huge. Still, much responsibility lies with businesses and policymakers. This includes improving deposit and reuse systems and introducing laws to protect the environment. For example, in 2023, the EU banned microplastics in cosmetics, paints, and medications.
How do we get involved?
At BRITA, we recognise our responsibility, which is why we are committed to sustainability and responsible corporate governance. For example, we collaborate with organisations to promote marine conservation and reduce plastic waste. We continuously optimise our products, use bio-based plastic, and aim to reduce fossil-based virgin plastic by 30% by the end of this year. We collect used filter cartridges for recycling. Additionally, since 2015, we’ve been measuring our global carbon footprint annually and have been steadily reducing it. By 2020, we’d reduced indirect emissions by almost 32%, overall emissions by around 8%, and freshwater consumption by around 6%. In 2022 alone, our products helped save more than 5 billion water bottles.
Visit our sustainability website for more information.
